An ars poetica can be broadly understood as a statement defining the ultimate values—what is good and desired—for the form of a thing. In her very helpful volume on the writing of Jorge Luis Borges (Verso, 2006), critic Beatriz Sarlo describes Borges' ars poetica as including the construction of perfect plots. She notes that Borges equated a well-constructed plot with a kind of moral imperative—that a plot be pleasurable, have formal elegance and possess or demonstrate an unworldly order.
I find this model to be operational or aspirational to my own imperfect efforts at making art. That my images or artifacts aim at a viewer experience that is pleasurable, intimate and embodied—this is my ars poetica?